Jugenheimer, Donald W. <br/><br/>
Advertising management / 
Donald W. Jugenheimer and Larry D. Kelley. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2009. 
 - vii, 222 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780765622600 (pbk. : alk. paper) 0765622602 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Management.<br/>Advertising.<br/>Advertising -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.1  / JUG [ Shelf 80]