TY  - BOOK
AU  - Friedman, Lawrence G.
AU  - Furey, Timothy R.
TI  - The channel advantage: going to market with multiple sales channels to reach more customers, sell more products, make more profit 
SN  - 9788131213421
AV  - 658.87 FRI
U1  - 658.87 
PY  - 1999///
CY  - Oxford ; , Boston
PB  - Butterworth Heinemann
KW  - Marketing channels
N1  - Includes bibliographical references and index
ER  -