Friedman, Lawrence G.

The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 228 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9788131213421


Marketing channels.

658.87 / FRI

658.87 / FRI [ Shelf 71 ]