Friedman, Lawrence G. The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 228 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9788131213421 Subjects--Topical Terms: Marketing channels. LC Class. No.: 658.87 / FRI Dewey Class. No.: 658.87 / FRI [ Shelf 71 ]