Shaw, Robert <br/><br/>
Improving Marketing Effectiveness :  The Methods and Tools that Work Best ,/ 
Robert Shaw 
 - New Delhi :  Viva Books,  2009 
 - vii, 244p.  ill.  24cm 
<br/><br/><label>ISBN: </label>9781861970541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA [ Shelf 66 ]