TY  - BOOK
AU  - Lindstrom, Martin
TI  - Brand Sense: Sensory Secrets Behind the Stuff we Buy ,
SN  - 9780749445423
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand name products
KW  - Business names
KW  - Advertising
KW  -  Psychological aspects
KW  -  Brand name products
KW  - Senses and sensation
ER  -