Lindstrom, Martin

Brand Sense : Sensory Secrets Behind the Stuff we Buy ,/ Martin Lindstrom - New Delhi : Kogan Page, 2010 - x,175p. 23cm

9780749445423


Brand name products.
Business names.
Advertising -- Psychological aspects.
Advertising -- Brand name products
Senses and sensation.

658.827 / LIN [ Shelf 69 ]