Lindstrom, Martin
Brand Sense : Sensory Secrets Behind the Stuff we Buy ,/
Martin Lindstrom
- New Delhi : Kogan Page, 2010
- x,175p. 23cm
9780749445423
Brand name products.
Business names.
Advertising -- Psychological aspects.
Advertising -- Brand name products
Senses and sensation.
658.827 / LIN [ Shelf 69 ]