TY  - BOOK
AU  - Sutherland, Max
TI  - Advertising And The Mind of The Consumer: What Works, What Doesn't ,and Why 
SN  - 9781741755992
U1  - 659.1019 
PY  - 2004///
CY  - Crows Nest : NSW
PB  - Allen & Unwin
KW  - Advertising
KW  -  Psychological aspect
KW  - Consumer Behaviour
ER  -