Sutherland, Max <br/><br/>
Advertising And The Mind of The Consumer :  What Works, What Doesn't ,and Why / 
Max Sutherland & 
 - Crows Nest : NSW ;  Allen & Unwin,  2004 
 - xii, 366p.  ill.  24cm. 
<br/><br/><label>ISBN: </label>9781741755992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Psychological aspect<br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>659.1019  / SUT [ Shelf 80]