TY  - BOOK
AU  - Blattberg, Robert C., 
AU  - Allenby, Greg M
TI  - Perspectives On Promotion And Database Marketing: The Collected Works of Robert C Blattberg,
SN  - 9789814287050
U1  - 658.872 
PY  - 2009///
CY  - Singapore
PB  - World Scientific
KW  - Database marketing
ER  -