Blattberg, Robert C.,    1942- <br/><br/>
Perspectives On Promotion And Database Marketing :  The Collected Works of Robert C Blattberg,/ 
Greg M Allenby 
 - Singapore :  World Scientific,  2009. 
 - xi, 316 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9789814287050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / BLA [ Shelf 80]