Smith, Ian, 1953-

Meeting customer needs / Ian Smith. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 2003. - xi, 218 p. : ill. ; 24 cm. - [Institute of Management series] .

Series title from the series listing in another volume of the series.

Includes bibliographical references and index.

0750659840


Marketing.
Customer services.

658.834 / SMI

658.834 / SMI [ Shelf 70 ]