Smith, Ian, 1953-
Meeting customer needs /
Ian Smith.
- 3rd ed.
- Oxford ; Boston : Butterworth-Heinemann, 2003.
- xi, 218 p. : ill. ; 24 cm.
- [Institute of Management series] .
Series title from the series listing in another volume of the series.
Includes bibliographical references and index.
0750659840
Marketing.
Customer services.
658.834 / SMI
658.834 / SMI [ Shelf 70 ]