TY  - BOOK
AU  - Ramesh Kumar, S.
TI  - Conceptual issues in consumer behaviour: the Indian context 
SN  - 8177588621
AV  - 658.8342 KUM
U1  - 658.8342 
PY  - 2006///
CY  - Delhi
PB  - Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia
KW  - Consumer behavior
KW  -  India
KW  - Consumers
KW  -  Attitudes
N1  - Includes advertisement pages; Includes bibliographical references (p. [318]-323)
ER  -