Ramesh Kumar, S. <br/><br/>
Conceptual issues in consumer behaviour :  the Indian context / 
 Consumer behaviour 
S. Ramesh Kumar. 
 - 1st impression. 
 - Delhi :  Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia,  2006. 
 - xviii, 323 p. :  ill. (chiefly col.) ;  25 cm. 
<br/><br/> Includes advertisement pages. 
<br/><br/>Includes bibliographical references (p. [318]-323). 
<br/><br/><label>ISBN: </label>8177588621 8131714098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior -- India.<br/>Consumers -- Attitudes.-- India 
<br/><br/><label>LC Class. No.: </label>658.8342  / KUM 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KUM [ Shelf 70 ]