TY  - BOOK
AU  - Venugopal, Pingali, 
TI  - Marketing channel management: a customer-centric approach 
SN  - 780761995517
AV  - 658.87 VEN
U1  - 658.87 
PY  - 2001///
CY  - New Delhi ; , Thousand Oaks
PB  - Response Books
KW  - Marketing channels
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references (p. [181]-182) and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/2001031395-t.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0660/2001031395-d.html
ER  -