Venugopal, Pingali,    1958- <br/><br/>
Marketing channel management :  a customer-centric approach / 
Pingali Venugopal. 
 - New Delhi ;   Thousand Oaks :  Response Books,  2001. 
 - 187 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [181]-182) and index. 
<br/><br/><label>ISBN: </label>780761995517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.87  / VEN 
<br/><br/><label>Dewey Class. No.: </label>658.87  / VEN [ Shelf 71 ]