TY  - BOOK
AU  - Assael, Henry.
TI  - Consumer behavior and marketing action
SN  - 0538867701
AV  - 658.8342 ASS
U1  - 658.8342 
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references (p. 656-688) and index
ER  -