TY  - BOOK
AU  - Loudon, David L.
AU  - Bitta, Della.
AU  - Albert J.
TI  - Consumer behavior: concepts and applications 
SN  - 0070387672
AV  - 658.8342 LOU
U1  - 658.8342 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  -  United States
KW  -  Case studies
N1  - Includes bibliographical references (p. 733-782) and index
ER  -