Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.

Includes bibliographical references and index.

8131501841


Consumer behavior.
Marketing research.

658.8342 / BLA

658.8342 / BLA [ Shelf 70 ]