Kumar, S Ramesh <br/><br/>
Consumer Behaviour and Branding:  Concepts, Reading, and Cases / 
S Ramesh Kumar 
 - New Delhi :  Pearson,  2009 
 - xv, 607p.  24cm 
<br/><br/><label>ISBN: </label>9788131722367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KUM [ Shelf 70 ]