TY - BOOK TI - The SME whitebook: essential handbook for small and medium enterprises, 2009-2010 SN - 9788190845205 (pbk.) AV - 338.6420954 BUS U1 - 338.6420954 PY - 2009///] CY - New Delhi PB - Businessworld KW - Small business marketing KW - India KW - Small business N1 - Advertising matter included in paging; Includes bibliographical references (p. [220]); section 1. Overview -- section 2. Verticals -- section 3. Marketing -- section 4. Human resources -- section 5. Strategy -- section 6. Operations -- section 7. Policy -- section 8. Technology -- section 9. Finance -- section 10. Sustainability ER -