TY  - BOOK
AU  - Hawkins, Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 0072536861
AV  - 658.8342 HAW
U1  - 658.8342 
PY  - 2003///
CY  - Boston, MA
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
UR  -  http://10.10.1.6/eresource3/0005064.zip 
ER  -