TY  - BOOK
AU  - Stinnett, Bill.
TI  - Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy 
SN  - 0071441883 (pbk. : alk. paper)
AV  - 658.8342 STI
U1  - 658.8342 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Selling
KW  - Customer relations
KW  - Customer loyalty
N1  - Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process
UR  -  http://www.loc.gov/catdir/description/mh051/2004019679.html
UR  -  http://www.loc.gov/catdir/bios/mh051/2004019679.html
UR  -  http://www.loc.gov/catdir/toc/ecip0422/2004019679.html
ER  -