Stinnett, Bill. <br/><br/>
Think like your customer :  a winning strategy to maximize sales by understanding how and why your customers buy / 
Bill Stinnett. 
 - New York :  McGraw-Hill,  c2005. 
 - xxiv, 261 p. :  ill. ;  23 cm. 
<br/><br/>Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process. 
<br/><br/><label>ISBN: </label>0071441883 (pbk. : alk. paper) 0070600023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Selling.<br/>Customer relations.<br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>658.8342  / STI 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / STI [ Shelf 70 ]