TY  - BOOK
AU  - Keller, Kevin Lane, 
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9788131719770
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Pearson/Prentice Hall
KW  - Brand name products
KW  -  Management
N1  - Includes bibliographical references and index
ER  -