TY  - BOOK
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S.
TI  - Marketing research: concepts and cases 
SN  - 0070600910
AV  - 658.83 COO
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Marketing research
UR  -  http://10.10.1.6/eresource/BusinessResearchMethod/BusinessResearchMethod.pdf 
ER  -