Cooper, Donald R. <br/><br/>
Marketing research :  concepts and cases / 
Donald R. Cooper and Pamela S. Schindler. 
 - New Delhi :  McGraw-Hill,  2006. 
 - 771 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0070600910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>658.83  / COO 
<br/><br/><label>Dewey Class. No.: </label>658.83  / COO [ Shelf 70 ]