TY  - BOOK
AU  - Anderson, Carol H.
AU  - Vincze, Julian W.
TI  - Strategic marketing management
SN  - 9788177225730
AV  - 658.802 AND
U1  - 658.802 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  -  Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -