Anderson, Carol H. <br/><br/>
Strategic marketing management / 
Carol H. Anderson, Julian W. Vincze. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  c2004. 
 - xxxiii, 905, [11] p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788177225730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>658.802  / AND 
<br/><br/><label>Dewey Class. No.: </label>658.802  / AND [ Shelf 67 ]