TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9788126516049
U1  - 658.8 
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -