Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 7th ed. 
 - Hoboken, NJ :  Wiley,  c2008. 
 - xii, 356 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788126516049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK [ Shelf 54]