TY  - BOOK
AU  - Gronroos, Christian, 
TI  - Service management and marketing: customer management in service competition 
SN  - 9788126512874
AV  - 658.8 GRO
U1  - 658.8 
PY  - 2007///
CY  - Chichester, West Sussex, England ; , Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Service industries
KW  -  Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -