Gronroos, Christian,    1947- <br/><br/>
Service management and marketing :  customer management in service competition / 
Christian Gronroos. 
 - 3rd ed. 
 - Chichester, West Sussex, England ;   Hoboken, NJ :  J. Wiley & Sons,  c2007. 
 - x, 483 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788126512874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>658.8  / GRO 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO [ Shelf 67 ]