TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman, Barry.
TI  - Marketing: Marketing in the 21st Century 
SN  - 9788177223828
AV  - 658.8 EVA
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -