Evans, Joel R. Marketing : Marketing in the 21st Century / Joel R. Evans, Barry Berman. - 8th ed. - New Delhi : Biztantra, 2003 - xxxii, 687, 39, 23 p. : col. ill. ; 29 cm. Includes bibliographical references and indexes. ISBN: 9788177223828 Subjects--Topical Terms: Marketing. LC Class. No.: 658.8 / EVA Dewey Class. No.: 658.8 / EVA [ Shelf 66 ]