TY  - BOOK
AU  - Parasuraman, A.
AU  - Grewal, Dhruv.
AU  - Krishnan, R., 
TI  - Marketing research
SN  - 9788177227574
AV  - 658.83 PAR
U1  - 658.83 
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing research
N1  - Includes bibliographical references (p. 581-611) and indexes
ER  -