TY  - BOOK
AU  - Tybout, Alice M.
AU  - Calkins, Tim.
TI  - Kellogg on branding: the marketing faculty of the Kellogg School of Management 
SN  - 9788126510276
AV  - 658.827 TYB
U1  - 658.827 
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Customer relations
KW  -  Management
N1  - Includes bibliographical references and index
ER  -