Kellogg on branding :  the marketing faculty of the Kellogg School of Management / 
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. 
 - Hoboken, N.J. :  Wiley,  c2005. 
 - xvii, 334 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788126510276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Customer relations -- Management.
<br/><br/><label>LC Class. No.: </label>658.827  / TYB 
<br/><br/><label>Dewey Class. No.: </label>658.827  / TYB [ Shelf 69 ]