TY  - BOOK
AU  - McAuley, Andrew.
TI  - International marketing: consuming globally, thinking locally 
SN  - 9812532358
AV  - 658.804 MCA
U1  - 658.804 
PY  - 2001///
CY  - Chichester ; , New York
PB  - Wiley
KW  - Export marketing
KW  - International economic relations
KW  - Globalization
N1  - Includes bibliographical references and index
ER  -