McAuley, Andrew.

International marketing : consuming globally, thinking locally / Andrew McAuley. - Chichester ; New York : Wiley, c2001. - x, 337 p. : ill., maps ; 24 cm.

Includes bibliographical references and index.

9812532358


Export marketing.
International economic relations.
Globalization.

658.804 / MCA

658.804 / MCA [ Shelf 68 ]