TY  - BOOK
AU  - Kumar, V., 
AU  - Aaker, David A.
AU  - Day, George S.
TI  - Essentials of marketing research
SN  - 9812531823
AV  - 658.83 KUM
U1  - 658.83 
PY  - 2002///
CY  - New York
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -