Kumar, V.,    1957- <br/><br/>
Essentials of marketing research / 
V. Kumar, David A. Aaker, George S. Day. 
 - 2nd ed. 
 - New York :  Wiley,  c2002. 
 - xix, 553 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9812531823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>658.83  / KUM 
<br/><br/><label>Dewey Class. No.: </label>658.83  / KUM [ Shelf 70 ]