Nargundkar, Rajendra. Marketing research : text and cases / Rajendra Nargundkar. - 3rd ed. - New Delhi : McGraw-Hill, 2008. - 533 p. ; 28 cm. ISBN: 0070220874 0070220875 Subjects--Topical Terms: Marketing research. LC Class. No.: 658.83 / NAR Dewey Class. No.: 658.83 / NAR [ Shelf 70 ]