TY  - BOOK
AU  - Kumar, V., 
AU  - Reinartz, Werner J.
TI  - Customer relationship management: a database approach 
SN  - 9788126509133
AV  - 658.812 KUM
U1  - 658.812 
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Customer relations
KW  -  Management
KW  -  Data processing
N1  - Includes bibliographical references and index
ER  -