Kumar, V.,    1957- <br/><br/>
Customer relationship management :  a database approach / 
V. Kumar, Werner J. Reinartz. 
 - Hoboken, N.J. :  Wiley,  c2006. 
 - xxiv, 323 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788126509133 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management.<br/>Customer relations -- Data processing.
<br/><br/><label>LC Class. No.: </label>658.812  / KUM 
<br/><br/><label>Dewey Class. No.: </label>658.812  / KUM [ Shelf 69 ]