TY  - BOOK
AU  - Jones, John Philip.
TI  - What's in a brand?: building brand quity through advertising 
SN  - 0074632017
AV  - 658.827 JON
U1  - 658.827 
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Brand
KW  - Advertising
ER  -