Jones, John Philip. <br/><br/>
What's in a brand? :  building brand quity through advertising / 
John Philip Jones. 
 - New Delhi :  Tata McGraw-Hill, 
 - 335 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0074632017 0074632019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>658.827  / JON 
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON [ Shelf 69 ]