Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy /  J. Paul Peter, Jerry C. Olson. 

 - 7th ed. 
 - New Delhi:  Tata McGraw-Hill,  c2005. 
 - xxv, 578 p. :  ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/><label>ISBN: </label>9780070601581 
<br/><br/><label>LCCN: </label>2003-071083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8342  / PET 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET [ Shelf 70 ]