TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhushan
TI  - Marketing research: an applied orientation 
SN  - 9788131723173
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  - Marketing research
KW  -  Methodology
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip0611/2006010250.html
ER  -