Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra and Satyabhushan Dash 
 - 5th ed. 
 - New Delhi :  Pearson  c2007. 
 - 1 v. (various pagings) :  ill., map ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131723173 
<br/><br/><label>LCCN: </label>2006-010250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research -- Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL [ Shelf 70 ]