TY  - BOOK
AU  - Parameswaran, M. G.
TI  - Buiding brand value: five stpes to building powerful brands 
SN  - 0070583221
AV  - 658.827 PAR
U1  - 658.827 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Brand vaule
ER  -